Friday, September 12, 2008


It’s likely that if you don’t have a ten year old child then you’ve never heard of Fred. Let me be the first to tell you that Fred is the coolest person you’ve never heard about. He is a 14 year old kid from the Midwest with access to a video camera. In his videos, he plays a six year old kid who is HYPER. In the videos his voice is chipmunked, just to warn you. (if you’re hungover, just wait until after the hair of the dog to watch.) Oh yeah, he has a weekly show on youtube. Saying that kids love him may be one of the biggest understatements of the year. His videos regularly surpass 300,000 views in the first hour they’ve been uploaded and often end up hovering around 5 million views total, some are past 8 million views. Each! For lack of a better phrase: That shit is crazy! To give perspective, five million views means that two weeks ago he would have been the most watched show on cable. Again: Crazy. I bet you’re wondering how a large city’s worth of kids passed right by you like a ship in the night. Fred doesn’t use advertising (obviously) it’s completely word of mouth.

He really got this many views just from one kid telling another kid, then another, then another and so on. Why? Because this kid is hilarious! Stupid? Most definitely. But somehow, it’s pretty easy to fall into the charm even if you’re a full grown adult. I’m including one of my favorites here just so you know what’s going on in the world of kids. Feel free to laugh your ass off but beware: this kid is cr-zazy.

Hackin Awesome. I’d also suggest Fred Goes to the Dentist and Fred Goes Swimming (once you’re in it.)

© 2008 MD TOTAL all rights reserved.

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