Sunday, October 19, 2008

The Round Up : October 19, 2008

Here’s this weekend’s box-office estimates:

1. Max Payne $18 million
2. Beverly Hills Chihuahua $11.2 million
3. The Secret Life of Bees $11.1 million
4. Dubya. $10.6 million
5. Eagle Eye $7.3 million

9. Sex Drive $3.6 million

It looks like Mark Wahlberg can still open a movie, whether or not he can talk to dogs or take a joke. I haven’t done the research, but isn’t this a good opening for a movie based on a video game? When you add that to the gross for The Secret Life of Bess, Fox Filmed Entertainment had a pretty damn good weekend! It was difficult to discern how Dubya was tracking, and there’s not much help from history – generally movies about presidents are made well after they’ve left office.

The sole disappointment this weekend was Sex Drive, which opened with a per screen average of just under $1500. That’s actually saying that less than 200 people came to each movie theater over the weekend to see that movie. Ouch. Overall, this weekend’s receipts are up about 10% from the same weekend last year. And in an economic downturn, that’s pretty good.

And that’s the weekend!

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