Sunday, March 1, 2009

The Roundup : 2.28.09

Well, well, well. I bet you thought we were all done here at the Dup, but no. We just took a much-needed bit of time away. It’s been an interesting year at the box office so far, no? No one expected Paul Blart to be the hit it has been except you and me. We’re aware that right now, people are looking to movies to raise their spirits. I happen to believe that’s onbe of the reasons Slumdog Millionaire won the Best Picture Oscar this year. Times are tough - seriously tough – and what better way is there to escape the stress of your life for two hours than a movie?

Here's this weekend's box-office estimates:

5. He’s Just Not that Into You : $5.9 mil. I gotta give it up, this movie is still making money! It has to be the most successful (if not the only) movie who’s idea started from a single line of dialogue from a television show. If I remember correctly, this movie was made at a fraction of the cost of what all these actors salaries would normally command, so I wonder what exactly the number is for it to actually be a success. Between Aniston, Barrymore, Connelly, Johannson, the budget would normally have been $50 mil RIGHT THERE. I have to give it up to everyone involved, they managed to make a romantic comedy that appeals to the times. Word.

4. Taken : $9.9 mil. This movie is doing just fine. I also have to give it up to Luc Besson for his ability (and humility) to just be a writer on a feature. I think that is the most interesting aspect of their story.

3. Slumdog Millionaire : $12.2 mil. Now everybody has already heard of Slumdog by this weekend. Hell, even PCD just released a version of the Oscar winning song, “Jai Ho.” WHAT? Give it a listen, and you’ll be saying the same thing. Going into this weekend, Slumdog had already crossed the $100 million mark having been on about 1500 screens. With their Oscar in hand, the producers decided to expand to about 2950 screens and managed to triple the gross of their previous highest weekend. Way to go! This movie is great fun, and I definitely loved watching it, but I have to ask one question. If it cost $15 million to make, where did all the money go? Let’s get real, were they rolling cigars with $100 bills? Seriously.

2. Jonas Brothers: the 3D Concert Experience : $12.7 mil. The Jonas Brothers now have the second highest opening for a concert film EVER. Maybe it’s time for more people to take them seriously?

1. Tyler Perry’s Madea Goes to Jail : $16.5 mil. Madea actually opened last weekend, and scored the Lionsgate’s highest opening weekend in the company’s history, and holds it’s place for a second week. Why? Because Tyler Perry is making movies for a ridiculously under-serviced audience. AND, all his movies have one thing in common. His name is always the first two words in the title of every movie. That, my friends, is what we call branding. And it works!

Now that awards season is over (sorry Hulu awards, I gotta keep it real.) let’s all go to the movies!

And that’s the weekend!

[© MMIX MD TOTAL all rights reserved.]

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