Monday, March 9, 2009

At 100!

Break out the Strawberry Bubblicious and the Korbel Extra Dry because this is the 100th feature to appear on Soccerboy In LA!!! We’ve come a long way in eight short months. It all started early one Friday morning when I wrote to a friend living in Scotland saying what was going on in LA at that moment. It made me so happy to write it, I decided to make it the first feature of this magazine.

Living in LA and working in the entertainment industry is an amazing journey in and of itself but writing these features, and making Everybody’s Stupid has brought a new level of awareness of what’s going on around me. All of a sudden you realize that LA is a very cool city. Yes, swimming pools, movie stars, bars and trolley cars are around for sure but there’s so much more. I had no idea that the French Dip was invented in LA nor that Philippe’s is still open for business. Or that there’s a traveling taco truck selling Korean BBQ style tacos! [I have GOT to get there!] And our museums are phenomenal! And it’s all at your fingertips!

We just made it to the halfway point of season one of MD TOTAL’s flagship series, Everybody’s Stupid. Believe it or not, that show has been in the master plan since day one of this magazine. It’s getting some serious recognition, and even more love from people every day. It’s a joy to make, and its especially fulfilling to help people laugh during times like these.

I’m going to leave you with a picture to give you a little perspective on how far we’ve come in 100 features. It’s a shot of the first Everybody’s Stupid print ad, which ran at The Coffee Bean and Tea Leaf. I’ve watched myself on TV and on a movie screen but there simply aren’t words to describe what it felt like to see this print ad. We’ve come a long way.

This is just the beginning.

[© MMIX MD TOTAL all rights reserved.]

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