Monday, December 3, 2012

NEW MUSIC MONDAY: White Christmas!

I love Christmas music. I love the classics, I love pop versions of the classics, I love new Christmas songs, I even dig the cheesy muzak versions you hear in department stores. I love it! I believe it comes from my birthday being in December. As a kid, if I couldn't save up for a new toy with my allowance, I was always told "wait for your birthday." So, by the time we get to Thanksgiving, it's ON.

I know most people are Christmas music purists - only Bing Crosby will do. But I tend to love the remakes the most. For some reason, they remind me of being a little kid and hearing that stuff on the radio. U2 singing "Christmas (Baby Please Come Home)?" Fantastic! Mariah Carey's "O Holy Night?!" Are you kidding me?! Christina Aguilera's random-as-hell R&B tracks that are about Christmas? YASSS. Hell, Sarah McLachlan's "I'll Be Home For Christmas," was the first time I even considered the singer wasn't going home for Christmas. And it broke my little heart! In the best way.

So you know I was excited when I heard about a new rock version of the song "White Christmas." Now, we've heard all sorts of versions of that song, it's a CUH-LASSIC. It has to be up there with "The Christmas Song" as one of the most recorded songs ever. This version is by a band from New Hampshire, East is East. So you know they know all about snow!

I've heard some tracks by East is East, and they're quite good. Definitely some of the best music I've heard from an unsigned band lately. Their sound would be categorized by a record store (if those were still everywhere. Remember browsing record stores? I miss that.) they would be called "alternative." Except when you think "alternative," you normally think of cheesy 90s bands trying to capitalize on a "movement." East is East is not reminiscent of that at all, their music is coming from a real place. And even though it's rock music, it's got soul. You know what I mean?

Their version of "White Christmas" is warm and makes you want to cuddle with your sweetheart by the fire until the middle when it breaks loose and they bring it home in a real rollicking way. Like those nights when you're snowed in, sitting by the fire, reading a book on your ipad and all of a sudden that spiked hot chocolate kicks in and it is ON. Oi-oi-oi!

Check it out below, and if you want to purchase it, all proceeds go to UNICEF! (hooray for giving back! It is Christmas, after all - it is better to give than receive...) After you fall in love with that track, check out more of their tracks from their album, Provenance, either on soundcloud, iTunes, or their website. You won't be disappointed.

Find East is East online! Twitter. Facebook.

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